Half day £250 (5h), full day £400 (10h), hourly £55 (3h min). One driver, one electric Mercedes, up to 3 passengers. Price fixed before you set off.
One driver and one electric Mercedes take you around London at your own pace, with the price for a half day or full day fixed and agreed before you set off, not run on a meter.
Journey times are typical, not guaranteed. We plan departure times around live traffic on the day.
| Option | Best for | Main tradeoff | Typical cost |
|---|---|---|---|
| Hourly (3h min) | A short loop or a couple of stops | 3-hour minimum applies even to a 90-minute outing | From £165 (£55/h) |
| Half day | The main central London sights in one go | 5 hours is enough for central London, not much further out | £250 fixed |
| Full day | A longer day with time to range further out | 10 hours, still one driver and one car throughout | £400 fixed |
| Point-to-point | One single journey rather than a tour | No sightseeing stops built in, just A to B | From £45 |
| Evening running past 23:00 | A day that carries on into the night | 20% added to whichever rate applies | Rate +20% |
You agree one fixed price before you set off, not after. A half day is £250 for 5 hours, a full day £400 for 10 hours, and anything shorter is £55 an hour with a 3-hour minimum. The same chauffeur stays with you in the same car for the whole booking.
The price does not move once it is confirmed. Traffic, waiting, an extra stop you decide on halfway through the day — none of it is added afterwards. Whichever length you choose, it is the same driver and the same car throughout: a black electric Mercedes-Benz EQE that takes up to 3 passengers.
Once you confirm the day over WhatsApp, the booking is written back to you — time, price, and what you have asked to see — so there is nothing to query when you step into the car. The order of the day is not fixed beyond that: add a stop, linger somewhere longer, or drop something you decide you do not need, and none of it changes the price already agreed. Days that start or end at an airport work the same way but as a separate fixed leg — Heathrow from £80, with 60 minutes' free waiting if you are coming off a flight — rather than being folded into the hourly rate.
A full day usually starts mid-morning and covers Westminster, Buckingham Palace and Trafalgar Square, with lunch around one and St Paul's, Tower Bridge and the South Bank in the afternoon. Covent Garden Underground station is the workable point to be dropped and collected near the piazza.
Most of the well-known landmarks are seen comfortably from the car, with stops added wherever you want a photograph. Covent Garden is a good example of how the detail works in practice: the piazza itself has nowhere for a car to wait, so Covent Garden Underground station is the drop-off and collection point, and you walk the short distance from there. If the streets around the piazza are busy, Trafalgar Square station works as an alternative place to be collected.
The day of the week changes what fits comfortably into a half day or full day. A weekday morning run into central London is heavier than a weekend one, and a Saturday or Sunday into town is noticeably clearer — so a full day on a Tuesday and a full day on a Saturday do not cover quite the same ground, even at the same £400. If your dates are flexible, a weekend gets you more time at the landmarks and less in traffic.
There is nowhere for a car to stop or wait at either, and none is allowed to. The method that works is to stop, let you out, drive on and circle within about five minutes of you, then come straight back when you text that you are ready.
This is a detail most people only find out once they are already there. Rather than losing time looking for a space that does not exist, the car keeps moving nearby while you take your photographs, and you are collected from the same spot, or close to it, as soon as you send a message. You get the stop without ever sitting in a parked car, and without the driver sitting in one either.
It works the same way anywhere in central London where stopping is possible but waiting is not — the car stays within a few minutes of you rather than disappearing to find parking streets away. This only runs smoothly with a direct line to the driver rather than a dispatch system in between, which is part of why the whole booking happens over WhatsApp from the first message to the last mile.
Weekday mornings are heavier coming into London and weekday evenings are heavier heading back out towards Heathrow, while Saturdays and Sundays into central London are comparatively clear. A day that runs past 23:00 also carries a 20% night rate.
On a weekday, it is worth planning around the traffic rather than against it: a morning start into town meets the same commute everyone else is on, and an evening finish heading back out towards Heathrow meets it in reverse. Neither ruins a half day or full day, but it is why a weekday is quoted as a range rather than a single number, where a weekend is more predictable.
If your plans run later than expected and the day crosses into the 23:00 to 06:00 window, the night rate applies — 20% on top of whichever hourly, half-day or full-day rate you booked. This only matters for an evening that runs long; it is not added for a normal daytime booking.
No deposit is taken and no card is held on file — you settle at the end of the journey using a card machine carried in the car. It takes Visa, Mastercard and American Express, by contactless, chip and PIN, Apple Pay or Google Pay.
Because UK contactless payments cap at £100, a half day at £250 or a full day at £400 is above that limit, so it is settled with a PIN or a phone payment (Apple Pay or Google Pay) rather than a single contactless tap. Shorter hourly bookings under £100 can go through by tap as usual.
Booking itself runs over WhatsApp, and every journey is confirmed back to you in writing before you travel, so the time, the price and the plan for the day are agreed in advance rather than discussed for the first time in the car. The driver is DBS-checked and operates under a TfL-licensed operator partner, and is on call 24 hours a day, 7 days a week, which matters if your day needs to start early or finish late.
Where to actually stop near Big Ben or Trafalgar Square. Neither spot has anywhere for a car to wait, and none is allowed to stop there for long. The method that works is to drop you, drive on and stay within about five minutes of you, then come straight back when you text that you are ready.
The piazza itself has no space for a car to stop. Covent Garden Underground station is the point that works for both drop-off and collection, with Trafalgar Square station as the fallback when the streets nearby are busy.
Source: driver, first-handWeekday mornings are heavier coming into London and weekday evenings are heavier heading back out towards Heathrow as people finish work, while Saturday and Sunday into central London are comparatively clear.
Source: driver, first-handYou need to move more than 3 people at once. The car is a Mercedes-Benz EQE with room for 3 passengers. A larger group means either a second car booked elsewhere or splitting the group across journeys — this service runs one car only.
Yes. A half day (£250, 5 hours) or full day (£400, 10 hours) gets you the same chauffeur and the same electric Mercedes for the whole trip, with the route built around what you want to see rather than a fixed tour script.
£250 for a half day of 5 hours, £400 for a full day of 10 hours, or £55 an hour with a 3-hour minimum for anything shorter. The price is agreed and confirmed in writing before you set off.
Yes, but the car cannot park there. You are dropped off, the car circles nearby within about five minutes, and you are collected from the same spot once you text that you are ready.
The Mercedes-Benz EQE seats up to 3 passengers. A larger group is outside what a single car and driver can take, so it is worth checking numbers before you book.
No. No deposit is taken and no card is held on file. You pay at the end of the journey using the card machine carried in the car — Visa, Mastercard or American Express, by contactless, chip and PIN, Apple Pay or Google Pay.
Get the price above, or send us the journey on WhatsApp. A fixed price comes back in minutes.
WhatsApp for a fixed quoteThe Crest guarantee. If anything about your journey isn’t right, tell us and we’ll put it right before you pay. No deposit, nothing held on your card — you pay at the end.