Hourly hire £55/h, 3-hour minimum; £250 half day; £400 full day. Electric Mercedes-Benz EQE, up to 3 passengers. Fixed point-to-point from £45.
Book the chauffeur by the hour or for a half or full day: £55/h (3h minimum), £250 half day, £400 full day. The car waits between stops, so you cover central London's main sights without walking between them.

Journey times are typical, not guaranteed. We plan departure times around live traffic on the day.
| Option | Best for | Main tradeoff | Typical cost |
|---|---|---|---|
| Point-to-point hop | One single move between two sights | No waiting between stops — a fresh booking for the next leg | From £45 |
| Hourly hire (3h minimum) | A short loop of sights in one sitting | Billed continuously even during a long lunch stop | £55/h, £165 minimum |
| Half day hire | A full morning or afternoon with several stops | Evening still needs its own booking | £250 |
| Full day hire | Both days' sightseeing, or one long day plus the airport run | Highest single cost on this list | £400 |
| Airport transfer | Starting or ending the weekend | Fixed regardless of traffic, but a one-off journey not a sightseeing block | £65–£150 depending on airport |
Hourly hire is £55 with a three-hour minimum, so the shortest booking is £165. A half day is £250 and a full day is £400, both covering continuous use of the car rather than per-mile charges.
A short loop of sights — say Westminster, the South Bank and Covent Garden in one sitting — fits inside the three-hour minimum, which comes to £165 for continuous use of the car between stops. Stretch that into a full Saturday with a lunch stop and a slower pace, and the £250 half day rate works out better value than running past the three-hour mark on the hourly rate. A full two-day push, with a chauffeur booked across both Saturday and Sunday, comes to £400 for the full day rate alongside whichever shorter booking covers the other day.
There's no meter and no waiting charge once a booking starts, and the price is agreed in writing before setting off, so a slow museum visit or a long lunch doesn't change the bill. Point-to-point from £45 suits a single hop instead — evening theatre to a restaurant, say — rather than paying for a block of hours that isn't needed. The decision comes down to how much ground needs covering: a short loop of sights in one sitting suits the three-hour minimum; a full day of coming and going suits the half or full day rate. Payment is settled at the end in the car itself, by card or phone, so there's no deposit to arrange beforehand and no card held on file.
Not by parking outside either landmark — there's nowhere to stop near Big Ben or Trafalgar Square. The method that works is a drop-off, a circle nearby, and a WhatsApp message to collect, so passengers get the photo stop without the car ever being parked.
This is a point from first-hand experience driving the route, not a general London fact. Big Ben and Trafalgar Square have no space for a car to wait, so the chauffeur drops passengers at the kerb, drives on, and circles within five minutes rather than searching for a space that doesn't exist. A text on WhatsApp when ready brings the car straight back, sharing a live location so driver and passenger find each other without a phone call.
Covent Garden works differently again: the piazza itself isn't a workable stop. Covent Garden Underground station is the point that holds up as a drop-off and collection spot, with a short walk from there into the piazza. If the surrounding streets get busy, Trafalgar Square station is the fallback collection point instead — close enough to keep the stop short, far enough to find a space.
None of this changes the price. A loop covering Big Ben, Trafalgar Square and Covent Garden in one sitting is still the three-hour minimum at £165, or folds into a half day at £250 if there's more on the list. The only difference from a single fixed address is the extra few minutes the car spends circling rather than parked, which is built into the same booking rather than charged separately.
If you are planning the day itself, see a full day in London with a driver.
Saturday and Sunday are comparatively clear for getting into central London. On weekdays, mornings are heavy heading into town and evenings are heavy heading back out towards Heathrow, so a weekday quote is given as a range rather than a single number.
Traffic direction flips depending on the day. A weekday journey between a Heathrow hotel and the South Bank, for example, is unpredictable — the same route that moves freely on a Tuesday morning can take noticeably longer at other times of the same week. Weekday mornings carry commuter traffic into London; weekday evenings carry it back out towards Heathrow as the working day ends. Saturday and Sunday mornings into central London are comparatively clear by comparison, which is why weekend starts suit a tight sightseeing schedule better than a weekday one.
This matters for planning because it affects how tightly a day can be packed. A Saturday half day at £250 can reasonably cover several stops with confidence in the timing. The same itinerary attempted on a weekday morning needs slack built in, since a route driven daily gets quoted as a range rather than a single promised arrival time. None of this changes the all-inclusive price — £250 for the half day, £400 for the full day — but it does change how much ground is realistic to cover inside it. For a two-day visit timed around a weekend, Saturday and Sunday are the days that make an ambitious list of sights achievable without the car sitting in queueing traffic.
A typical pattern is a half day on the first day for a loop of central sights, a full day on the second for a wider circuit plus the airport run home, or a mix of point-to-point hops between a hotel and a short list of stops.
One workable shape for a Saturday arrival: a Heathrow pickup first, fixed at £80 within around 12 miles of the airport or £115 further out, flight tracked with meet and greet and 60 minutes' waiting included if the flight is delayed. That afternoon, a three-hour hourly booking at £165 covers Westminster, the South Bank and a Covent Garden stop, using the drop-and-circle method for the parts with no parking.
Sunday can take the £250 half day rate for a slower circuit — a market, a park, a museum — with the car holding position between stops rather than passengers hunting for buses or taxis between each one. If the list runs longer, the £400 full day rate covers the same ground plus an evening departure back to the airport, built into the one booking rather than arranged as a separate journey.
A single point-to-point hop from £45 suits a late addition — a dinner reservation across town, say — without committing to a full afternoon's hourly rate. Every version of this plan is agreed and confirmed in writing before the weekend starts, so there's a fixed total rather than a running total that depends on how the traffic behaves that day.
Walking and the Underground cost less per hop but add time and tickets for every move; chauffeur hire is a single price that holds for the whole booking, with the car as a static base between sights rather than a new journey each time.
Walking a weekend's worth of central London sights — Westminster to Trafalgar Square to Covent Garden and back — covers several miles on foot, which is the problem this is solving rather than a cost comparison. The alternative to walking isn't only the Underground; it's whether every leg of the day needs a separate decision, ticket or app, or whether one booking covers the whole stretch of sightseeing at a fixed price agreed before setting off.
Hourly hire at £55 (three-hour minimum, £165) or the £250 half day rate puts one car and one driver behind every stop on the list, with no limit on how many short hops happen inside that block of time. That suits a couple or a family of up to three — the Mercedes-Benz EQE's full capacity — who want to cover several sights without retracing a walking route or working out connections between them.
It won't suit everyone. A single traveller happy to cover ground on foot, or a larger group needing more than one vehicle, gets less value from an hourly booking than from making their own way between stops. For up to three people wanting a fixed, unhurried day rather than a series of short individual journeys, the hourly and half/full day rates are built for exactly that.
More guides: Chauffeur for Elderly Parents in London | Crest Chauffeurs · Car and Driver Hire for a Week in London | Crest Chauffeurs · Do London Chauffeurs Take American Credit Cards?
No parking at Big Ben or Trafalgar Square. The chauffeur can't stop and wait by either landmark. The working method is to drop passengers, circle within five minutes, and collect when they text on WhatsApp — the photo stop happens without the car ever being parked.
The piazza itself isn't workable for pickup or drop-off. Covent Garden Underground station is the point that works, with Trafalgar Square station as a backup if the streets around the piazza are busy.
Source: driver, first-handWeekday mornings are heavy heading into London; weekday evenings are heavy heading back out towards Heathrow. Saturday and Sunday into central London is comparatively clear, which is why a weekday quote is given as a range rather than a single figure.
Source: driver, first-handA group of four or more. The Mercedes-Benz EQE seats up to three passengers, so a bigger party needs more than one car — which a one-driver, one-car service can't provide at the same time.
Book the chauffeur by the hour or for a half or full day. The car holds position near each sight and collects passengers on foot only for the last short stretch — Big Ben, Trafalgar Square and Covent Garden all have a drop-and-collect point rather than a walk from a car park.
Hourly hire is £55 with a 3-hour minimum (£165), rising to £250 for a half day or £400 for a full day. A single hop between two sights is from £45.
Hourly and half/full day hire is continuous, so the car is available throughout. Airport pickups separately include 60 minutes of free waiting after landing.
No — there's nowhere to park near either. The chauffeur drops passengers, circles nearby, and collects again by WhatsApp message, so the photo stop happens without the car being parked.
Heathrow pickups are flight tracked with meet and greet and 60 minutes' waiting included, fixed at £80 within roughly 12 miles of the airport or £115 further out.
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